Media Buying Advice For Beginners

If you are involved with CPA marketing then you know how important it is to find various ways to get cheap targeted traffic to your offers. Online media buying is probably one of the best methods to make this happen but there are some things that you need to look out for before deciding to start a campaign.

First off, if you are unfamiliar with what internet media buying is, it is basically it is the process of buying advertisement space on someone Else’s website, typically in the form of a web banner.

Purchasing banner ad space most commonly occurs via a direct buy with a particular website or through an advertising network.

Direct Media Buying

Find a website that you are interested in advertising on and then go to Quantcast.com and type the url in the search box. What will happen is Quantcast will give you the demographic results of that website, it will show you the age group, sex, nationality, income level, and other websites that the visitors also like to visit.

This information is priceless, with this knowledge you can research which offer would most likely fit the demographics of people who visit that website. Once you find something that fits your target market all you have to do is contact the webmaster and see if you can advertise a banner on their website.

Buying direct tends to be more time consuming as a you have to negotiate with the website owner about payments, pricing etc.

Network Media Buying

Ad networks are a great way to gain a high volume of traffic for your campaign without having to deal with hundreds of different websites  individually. Some media networks will allow to target demographics such as location, age group, gender etc.

The ad networks offer many different pricing media buying options are available online today. The most popular include:

CPM = Cost Per Thousand – Pay a set amount everyime you banner is shown 1000 times.
CPC = Cost Per Click – Pay a fixed amount when your advertisement is clicked on
CPA = Cost Per Action – Pay a fixed amount when you drive a sale or a lead to an advertiser

Campaign Tracking

As with any marketing campaign the one thing you really need to concentrate on is tracking, you need to be able to measure success or failure.

Lastly, think of media buying as being comparable to throwing mud on the wall, you just throw lots of it and then see what sticks (the profitable ones). After that, you just remove the unprofitable ones and ramp up your campaign with increased spending to see increased returns.

Related Posts

No related posts.